Most corporates consider corporate social responsibility important. While the term can embrace being responsible in business dealings and considering the impact of the company’s operations on the environment and the community, all of which MHPR would encourage its clients to embrace, for many companies their exercise of corporate social responsibility includes donations to various charitable organisations or institutions. The value of such donations varies. MHPR offers its views on the most appropriate beneficiaries, bearing in mind the client’s line of business and the most pressing needs of the community. It consults with the selected beneficiaries on their needs and in the light of this and the donation to be given drafts a speech for the handing over of the donation and a news release on the donation.