News Releases / Press Releases

MHPR drafts its Press releases as a news story. using its journalistic skills to not only fulfil the publicity objectives of the client but the news requirements of the media. This ensures that it stands a good chance of being published and of being published unedited.

Because the article is generally attributed to the publication’s reporter, readers do not know that it emanated from the organisation that it refers to. This gives it a credibility advantage over an advertisement.